A study on customer’s preference toward summer-shirt fabric

Abstract

The understanding of preferences toward fabrics is an important step of understanding consumer behavior of apparel. This article presents a work to study the preferences toward summer-shirt fabrics and their characteristics, particularly the gender impact, visual impact, and tactile impact toward the preference of fabrics are separately studied. Furthermore, the stability of the preference from different genders was investigated as well. To achieve these goals, the visual system and the tactile system were employed for testing male and female preferences of fabrics and the characteristics of fabrics. The two contributions of this work are as follows: (1) the factors which impact the preference of a fabric were figured out, and their relationship become a good reference for an apparel designer, and with them, a piece of apparel with preferred fabrics is able to be produced; and (2) the textile development regarding the visual sense and tactile sense will become more targeted and customized in favoring different customers. © The Author(s) 2020.