Browsing by Author Whitelock, Jeryl

Showing results 1 to 2 of 2
Issue DateTitleAuthor(s)
2005A comparison of customers' readiness for mass-customisation: Turkish vs British customersBardakcı, Ahmet ; Whitelock, Jeryl
2004How “ready” are customers for mass customisation? An exploratory investigationBardakcı, Ahmet ; Whitelock, Jeryl