Product innovation in sewing machines

Abstract

With the globalization in the world the extent of competing is increasing. In these conditions, companies or firms need innovation to be more efficient and productive and to give what is needed from them. Innovation is a concept that has existed for centuries and expresses novelty and creativity. It is known that development and progress without innovation and creativity is not possible. Innovation can be in the features of a product and service, in process or in marketing fields. Product innovation is the introduction of a product or service that is new or considerably improved in terms of its features or intended uses into the market. Product innovation includes significant improvements/developments in technical specifications, parts and materials, firmware, ease of use, or other functional features. In this study, the product innovations that sewing machines used in the apparel industry underwent were examined in the historical process.