A technology acceptance analysis for mhealth apps: the case of Turkey

Abstract

The acceptance of mHealth (mobile health) apps has been on the increase throughout the world as well as in Turkey. There are two main indicators of mHealth success and acceptance, such as mHealth apps users’ satisfaction level and intention to use mHealth apps. In this context, the factors, including ease of use, trust, privacy, usefulness, and information quality are critical to analyze how they affect the acceptance of the mHealth apps by the Turkish users, and their satisfaction level with mHealth apps. Thus, the main objectives of this study are to (1) to explain how users perceive and use mHealth apps with technology acceptance analysis, (2) investigate whether the usefulness or uselessness of mHealth apps depends on user feelings about mHealth apps, (3) analyze the impacts of ease of use, trust, privacy, usefulness and information quality on mHealth users’ satisfaction and intention, and (4) identify users’ attitudes towards mHealth apps and their satisfaction level with mHealth apps in Turkey. A total of 282 participants from Turkey completed a survey analyzing the ease of use, trust, privacy, usefulness and information quality of mHealth apps to specify the reasons for mHealth acceptance. Statistical techniques were employed for data analysis. This study provides some managerial implications and scholarly recommendations to increase the acceptance of mHealth apps as well as helping mHealth apps designers to recognize the factors that influence the intention to adopt mHealth.