Please use this identifier to cite or link to this item: https://hdl.handle.net/11499/28451
Title: An assessment of m-customer satisfaction drivers and levels from m-shopping applications with kano’s model
Authors: Barutçu, Süleyman
Akgün, Ali Alper
Dinçer Aydın, Hicran Utkun
Keywords: Mobile Marketing, Mobile Applications, Customer Satisfaction, Kano Model
Abstract: M-Customer satisfaction affects m-customers? future purchase intentions, decisions and therewithal m-stores? future profits. M-store managers should consider drivers of m-customer satisfaction for sustainability and success in m-commerce. M-store managers should offer a successful m-store design to attract m-customers to shop from m-stores. M-store applications should be designed according to m-customers? wishes and desires to gain sustainable competitive advantages. The purposes of this research are to develop a framework for determining the drivers of m-customer satisfaction, to measure m-customer satisfaction level from m-shopping applications, to examine current intentions about m-shopping in Turkey, to highlight the pointsin m-store design that is needed to increase m-customer satisfaction. For those objectives, first literatures were reviewed; second the descriptive researches are conducted. In the empirical study, students from Pamukkale University, Denizli-Turkey were selected as samples. The data were obtained from 245 students by using questionnaire technique and analyzed in the light of Kano model. According to Kano analysis, one dimensional and indifferent requirements for m-store design were determined.
URI: https://hdl.handle.net/11499/28451
ISSN: 1624-7215
Appears in Collections:Bekilli Meslek Yüksekokulu Koleksiyonu
İktisadi ve İdari Bilimler Fakültesi Koleksiyonu
İletişim Fakültesi Koleksiyonu
TR Dizin İndeksli Yayınlar Koleksiyonu / TR Dizin Indexed Publications Collection

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