Please use this identifier to cite or link to this item: https://hdl.handle.net/11499/2892
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dc.contributor.advisorSüleyman Barutçuı-
dc.contributor.authorTurgut, Ersin İbrahim-
dc.date.accessioned2018-06-05T08:14:08Z
dc.date.available2018-06-05T08:14:08Z
dc.date.issued2009-06-
dc.identifier.urihttps://hdl.handle.net/11499/2892-
dc.description.abstractBu tezde, Denizli tekstil sektöründeki ihracatç* firmalar*n, pazarlama faaliyetlerinde ihracat te/viklerinden nas*l ve ne kadar yararland*klar*, yapt*klar* ihracatlar ile ihracat te/viklerinin aras*nda nas*l bir ili/ki oldu3u tart*/*lmaktad*r. Tez, dört bölümden olu/maktad*r. Birinci bölümde uluslar aras* pazarlama ve uluslar aras* pazarlama stratejileri, ikinci bölümde Türkiye'de ihracat ve te/vik politikalar*, üçüncü bölümde ise Dünya'da ve Türkiye'de uygulanan te/vik tedbirleri konular*na de3inilmi/tir. Dördüncü bölümde ise ihracat te/viklerinin Denizli tekstil sektöründe ihracatç* firmalar*n pazarlama faaliyetlerine etkisi ile ilgili ara/t*rma ele al*nm*/t*r. ihracatç* firmalar aras*nda yap*lan ara/t*rmada, ihracatç*lar*n baz* te/vikleri kulland*klar* ve bundan yarar gördükleri, baz* te/viklere ilgi göstermedikleri ve bilgi sahibi olmad*klar*, ihracat te/viklerinin kullan*lmas* halinde firmalara yarar sa3lad*3* ancak firmalar*n yeterince ihracat te/viki kullanmad*klar* ortaya ç*km*/t*r. ihracat te/viklerinden yararlanan firmalar*n, ald*klar* te/viklerle daha etkin pazarlama ve sat*/ faaliyetleri gerçekle/tirdikleri ortaya ç*km*/t*r. Anahtar Kelimeler: ihracat te/vikleri, Pazarlama faaliyetleri, Tekstil sektörüen_US
dc.description.abstractIn this thesis, it is discussed how and how much the textile exporting companies in Denizli benefit from export incentives in marketing activities and what kind of relationship is found between their exports and export incentives. The thesis consists of four parts. In the first part international marketing and international marketing strategies, in the second part, exports and incentive policies in Turkey and in the tird part the incentive measures applied both in Turkey and in the world are discussed. n the fourth part, the research about the effect of export incentives on the marketing activities of exporting companies in the textile sector in Denizli has been handled. In the research made amoung the exporting companies has revealed that exporters use some incentives and benefit from them but do not show interest or have no knowledge about some of them. It has emerged that the use of incentives benefit firms but the firms do not adequately use the incentives. It has also revealed that the companies taking advantage of the export incentives have more effective marketing and sales promotion activities. Keywords: Export incentives, Marketing activities, Textile sectoren_US
dc.language.isotren_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectPazarlama faaliyetlerien_US
dc.subjectTekstil sektörüen_US
dc.subjectİhracat Teşviklerien_US
dc.subjectExport incentivesen_US
dc.subjectMarketing activitiesen_US
dc.subjectTextile sectoren_US
dc.titleDenizli tekstil sektöründe ihracat teşviklerinin pazarlama faaliyetlerine etkilerien_US
dc.title.alternativeEffects of export incentives on the marketing activities in the textile sector in Denizlien_US
dc.typeMaster Thesisen_US
dc.authorid56771-
dc.authorid29101-
dc.relation.publicationcategoryTezen_US
dc.identifier.yoktezid239601en_US
dc.ownerPamukkale University-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.fulltextWith Fulltext-
item.grantfulltextopen-
item.cerifentitytypePublications-
item.openairetypeMaster Thesis-
item.languageiso639-1tr-
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