Please use this identifier to cite or link to this item: https://hdl.handle.net/11499/37273
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dc.contributor.authorAlbayrak, T.-
dc.contributor.authorKarasakal, S.-
dc.contributor.authorKocabulut, Özge-
dc.contributor.authorDursun, A.-
dc.date.accessioned2021-02-02T09:24:52Z
dc.date.available2021-02-02T09:24:52Z
dc.date.issued2020-
dc.identifier.issn1528-008X-
dc.identifier.urihttps://hdl.handle.net/11499/37273-
dc.identifier.urihttps://doi.org/10.1080/1528008X.2019.1619497-
dc.description.abstractWebsite quality of online travel agencies and the impact of perceived website quality on customer behavior are still the research areas to be investigated by the academics. The present study explores the relationships among the website quality, hedonic value, customer trust, and loyalty using a comprehensive research model. The sample consists of 329 respondents who previously bought a service from an online travel agency. Four dimensions underlying website quality are identified namely as the: design, information, gratification, and rewarding. The result of the structural model shows that website quality affects both hedonic value and trust, which in turn influence loyalty. © 2019, © 2019 Taylor & Francis Group, LLC.en_US
dc.language.isoenen_US
dc.publisherRoutledgeen_US
dc.relation.ispartofJournal of Quality Assurance in Hospitality and Tourismen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectcustomer trusten_US
dc.subjecthedonic valueen_US
dc.subjectOnline travel agencyen_US
dc.subjectwebsite qualityen_US
dc.titleCustomer Loyalty Towards Travel Agency Websites: The Role of Trust and Hedonic Valueen_US
dc.typeArticleen_US
dc.identifier.volume21en_US
dc.identifier.issue1en_US
dc.identifier.startpage50
dc.identifier.startpage50en_US
dc.identifier.endpage77en_US
dc.authorid0000-0002-9774-6911-
dc.identifier.doi10.1080/1528008X.2019.1619497-
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.identifier.scopus2-s2.0-85066912218en_US
dc.identifier.scopusqualityQ2-
dc.ownerPamukkale University-
item.languageiso639-1en-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.cerifentitytypePublications-
item.openairetypeArticle-
item.fulltextNo Fulltext-
item.grantfulltextnone-
crisitem.author.dept21.02. Tourism Management-
Appears in Collections:Scopus İndeksli Yayınlar Koleksiyonu / Scopus Indexed Publications Collection
Turizm Fakültesi Koleksiyonu
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