Please use this identifier to cite or link to this item:
https://hdl.handle.net/11499/39709Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Bozkurt, Yasemin | - |
| dc.date.accessioned | 2022-04-21T13:10:23Z | - |
| dc.date.available | 2022-04-21T13:10:23Z | - |
| dc.date.issued | 2019 | - |
| dc.identifier.uri | https://hdl.handle.net/11499/39709 | - |
| dc.description.abstract | Abstract Not Available | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Peter Lang AG | en_US |
| dc.relation.ispartof | New Trends in Management Studies | en_US |
| dc.rights | info:eu-repo/semantics/closedAccess | en_US |
| dc.title | Entertainment 4.0: New formats of narrative advertising in advertising management | en_US |
| dc.type | Book Part | en_US |
| dc.identifier.startpage | 165 | en_US |
| dc.identifier.endpage | 178 | en_US |
| dc.relation.publicationcategory | Kitap Bölümü - Uluslararası | en_US |
| dc.identifier.scopus | 2-s2.0-85091692538 | en_US |
| dc.owner | Pamukkale University | - |
| item.grantfulltext | open | - |
| item.fulltext | With Fulltext | - |
| item.cerifentitytype | Publications | - |
| item.openairetype | Book Part | - |
| item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
| item.languageiso639-1 | en | - |
| crisitem.author.dept | 05.02. Public Relations and Promotion | - |
| Appears in Collections: | İletişim Fakültesi Koleksiyonu Scopus İndeksli Yayınlar Koleksiyonu / Scopus Indexed Publications Collection | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Abstract.docx | 11.15 kB | Microsoft Word XML | View/Open |
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