Influential factors in the process of co-creation experiences in the tourism industry

Abstract

The aim of this study is to analyze the factors that are influential in the process experience co-creation. In line with this purpose, a brief description of the study was given in the questionnaire form which was prepared, based on the literature review and the questionnaire included, questions regarding influential factors in the process of co-creation of experiences. Obtained data were analyzed through reliability, factor, and regression analyses. In the factor analysis, the statements were grouped under four factors: sharing, participant, interest, and interaction. When the influential factors in the process of co-creation were analyzed through regression analysis, the first factor was emphasized to be sharing, and content was found to be important in sharing. The second important factor was found to be the interaction between tourism service providers and tourists. The third important factor was determined as the interest for experiences. The last important factor was found to be the desire to be engaged in experiences. © 2020 by IGI Global. All rights reserved.