Importance of creativity and innovation for gastronomy and business tourism

Abstract

Gastronomy examines, researches, and applies the food and beverage culture of a society in the historical process. Gastronomy is also a field of science that includes elements of science and art. The aim of gastronomy education is to train experts with the knowledge and equipment needed by the sector. Creativity is an important parameter in the field of gastronomy. The concept of creativity can be defined in different ways. In a simple way, creativity is used in the meaning of creating, revealing, and discovering the unknown. The Torrance scale is one of the most widely used methods for measuring creativity. In this chapter, the effect of gender, the type of school graduated at high school, and pre-school education on creativity was examined for undergraduate students studying gastronomy at the universities. The importance of gastronomy in business tourism is increasing. The development of creative ideas and thoughts by gastronomy employees can positively affect gastronomy tourism. © 2021, IGI Global.