Please use this identifier to cite or link to this item: https://hdl.handle.net/11499/47789
Full metadata record
DC FieldValueLanguage
dc.contributor.authorYasa F.-
dc.date.accessioned2023-01-09T21:30:03Z-
dc.date.available2023-01-09T21:30:03Z-
dc.date.issued2020-
dc.identifier.isbn9781799832034-
dc.identifier.isbn9781799832010-
dc.identifier.urihttps://doi.org/10.4018/978-1-7998-3201-0.ch010-
dc.identifier.urihttps://hdl.handle.net/11499/47789-
dc.description.abstractTechnological developments considerably affect the lives of individuals in many ways. Advertisement sector and those targeted by advertising companies are largely prone to this effect. Online behavioral advertisement (OBA), as one of these practices, is based on the principle of tracking internet users' web footprints and delivering them advertisements that match their areas of interest, needs, preferences, etc. Despite technological advancements, internet users tend to avoid advertisements while surfing on the internet. This study aims to explore variables that affect OBA avoidance. © 2021, IGI Global.en_US
dc.language.isoenen_US
dc.publisherIGI Globalen_US
dc.relation.ispartofHandbook of Research on New Media Applications in Public Relations and Advertisingen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.titleVariables that affect avoidance of online behavioral advertisingen_US
dc.typeBook Parten_US
dc.identifier.startpage159en_US
dc.identifier.endpage179en_US
dc.identifier.doi10.4018/978-1-7998-3201-0.ch010-
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.authorscopusid57481205700-
dc.identifier.scopus2-s2.0-85128057576en_US
dc.ownerPamukkale University-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.cerifentitytypePublications-
item.grantfulltextnone-
item.fulltextNo Fulltext-
item.openairetypeBook Part-
item.languageiso639-1en-
Appears in Collections:Scopus İndeksli Yayınlar Koleksiyonu / Scopus Indexed Publications Collection
Show simple item record



CORE Recommender

Page view(s)

58
checked on Apr 14, 2025

Google ScholarTM

Check




Altmetric


Items in GCRIS Repository are protected by copyright, with all rights reserved, unless otherwise indicated.