Please use this identifier to cite or link to this item: https://hdl.handle.net/11499/48598
Title: A STRUCTURAL MODEL PROPOSAL FOR ATTITUDES OF TURKISH CONSUMERS’ TOWARDS DISCOUNT STORES’ PRIVATE LABELS
Authors: Baran, Tamer
Keywords: Private Label
Perceived Quality
Price
Discount Stores
Store Atmosphere
Perceived Risk
Abstract: The purpose of this study is to construct a structural model of consumers' attitudes towards private labels of discount stores and testing this model. Accordingly, three stores, which have operated in discount retailing and largest store number in Turkey, were included in the study. Based on the Turkish Statistical Institute Provincial Life Index report, the data were obtained from 14 provinces and 14 districts of these provinces, randomly determined from the provinces where all three stores were located in the city center and at least one district. The data obtained from 1230 respondents with a face-to-face survey and tested with the Structural Equation Modeling (SEM) method using the AMOS statistical program. In the result of the study, it was found that store atmosphere is the most influential variable to consumers’ perceived quality. On the other hand, price has the highest effect on private labeled products of the discount stores. Moreover, the model fit indexes result show that the use of the theoretical model of the study is suitable for discount stores.
URI: https://doi.org/10.54452/jrb.994696
https://search.trdizin.gov.tr/yayin/detay/498966
https://hdl.handle.net/11499/48598
ISSN: 2630-6255
Appears in Collections:Kale Meslek Yüksekokulu Koleksiyonu
TR Dizin İndeksli Yayınlar Koleksiyonu / TR Dizin Indexed Publications Collection

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