Please use this identifier to cite or link to this item: https://hdl.handle.net/11499/52096
Title: The Marketing Ecoverse: A Sustainable Confluence of Business, Social, and Natural Ecosystems
Authors: Kadirov, Djavlonbek
Bardakcı, Ahmet
Madak Öztürk, Nazan
Allayarova, Nilufar
Keywords: marketing systems
ecosystem
business ecosystem
ecosystem services
meta-ecosystem
the marketing ecoverse
sustainability
ecosystem resilience
artifact dispersal
source-sink constraints
Meta-Ecosystems
Systems
Anthropocentrism
Biodiversity
Management
Framework
Life
Publisher: Sage Publications Inc
Abstract: Rebounding off the denaturized concept of business ecosystem, we develop an initial conceptualization of the marketing ecoverse. The marketing ecoverse refers to the confluence of three equally important types of ecosystems: business, sociocultural, and [natural] biogeophysical. We argue that the marketing ecoverse is based on shared natural phenomena, ecosystem functions, and native/inter-ecosystem service and disservice flows. The marketing ecoverse's self-regulative processes include material-to-moral signaling, resilience moderation, source-sink constraints, and artifact dispersal. A case of the growth and partial collapse of fourth-generation bike-sharing systems and their impact on African rural communities is presented to further illustrate the marketing ecoverse processes.
Description: Article; Early Access
URI: https://hdl.handle.net/11499/52096
https://doi.org/10.1177/02761467231181033
ISSN: 0276-1467
1552-6534
Appears in Collections:İktisadi ve İdari Bilimler Fakültesi Koleksiyonu
Scopus İndeksli Yayınlar Koleksiyonu / Scopus Indexed Publications Collection
WoS İndeksli Yayınlar Koleksiyonu / WoS Indexed Publications Collection

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