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https://hdl.handle.net/11499/5227
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DC Field | Value | Language |
---|---|---|
dc.contributor.author | Bardakcı, Ahmet. | - |
dc.contributor.author | Whitelock, J. | - |
dc.date.accessioned | 2019-08-16T11:43:17Z | - |
dc.date.available | 2019-08-16T11:43:17Z | - |
dc.date.issued | 2003 | - |
dc.identifier.issn | 0736-3761 | - |
dc.identifier.uri | https://hdl.handle.net/11499/5227 | - |
dc.identifier.uri | https://doi.org/10.1108/07363760310489689 | - |
dc.description.abstract | This paper addresses the issue of mass-customisation from the point of view of consumer demand. It aims to develop a framework to examine the demand side of the mass-customisation equation which will allow researchers to identify whether a market of customers who are ready for mass-customised products exists. In doing so it considers in particular three “inconveniences” of mass-customisation: the increased price of customised products; the delay in receipt of custom-made products; and the need for customers to invest time in specifying their preferences before the product can be produced. © 2003, MCB UP Limited | en_US |
dc.language.iso | en | en_US |
dc.relation.ispartof | Journal of Consumer Marketing | en_US |
dc.rights | info:eu-repo/semantics/closedAccess | en_US |
dc.subject | Consumer research | en_US |
dc.subject | Marketing | en_US |
dc.subject | Mass customization | en_US |
dc.title | Mass-customisation in marketing: The consumer perspective | en_US |
dc.type | Article | en_US |
dc.identifier.volume | 20 | en_US |
dc.identifier.issue | 5 | en_US |
dc.identifier.startpage | 463 | en_US |
dc.identifier.endpage | 479 | en_US |
dc.authorid | 0000-0003-1391-6432 | - |
dc.identifier.doi | 10.1108/07363760310489689 | - |
dc.relation.publicationcategory | Makale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı | en_US |
dc.identifier.scopus | 2-s2.0-84986079161 | en_US |
dc.identifier.scopusquality | Q1 | - |
dc.owner | Pamukkale_University | - |
item.languageiso639-1 | en | - |
item.openairetype | Article | - |
item.grantfulltext | none | - |
item.cerifentitytype | Publications | - |
item.fulltext | No Fulltext | - |
item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
crisitem.author.dept | 08.04. Business Administration | - |
Appears in Collections: | İktisadi ve İdari Bilimler Fakültesi Koleksiyonu Scopus İndeksli Yayınlar Koleksiyonu / Scopus Indexed Publications Collection |
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