Redesigning a fair using the six thinking hats method

Abstract

Upon completion of this case, the participants will be able to: assess an event directed at a certain target audience; discuss the essential motivations for a certain target audience to commit to an event; think about an event from different perspectives and assess all of them together; and redesign an event intended for a specific target audience. © 2024 selection and editorial matter, Judith Mair, Gürhan Aktaş and Metin Kozak; individual chapters, the contributors.