Representation of neoliberal individualistic practices in social structure: “Sorry, We Missed You” film example

Abstract

We are witnessing the establishment of practices referred to as "new individualism" in the realm of contemporary neoliberal ideology and culture. The societal manifestation of these new individualistic practices is also reflected in media content. Media functions as a mirror for societal and cultural practices, reflecting the ideological and cultural landscape. This study analyses the values of new individualistic practices reflected in the film "Sorry We Missed You" from a Western culture-centred perspective. The film “Sorry We Missed You" has been chosen as the research subject due to its examination of Western neoliberal-associated cultural values and related lifestyle practices. The aim is to uncover the realm of values that pertain to new Western individualistic practices within the film.