Please use this identifier to cite or link to this item: https://hdl.handle.net/11499/6624
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dc.contributor.authorHaşıloğlu, Selçuk Burak-
dc.contributor.authorLiu, K.-
dc.date.accessioned2019-08-16T12:09:09Z
dc.date.available2019-08-16T12:09:09Z
dc.date.issued2009-
dc.identifier.isbn9781902316697-
dc.identifier.urihttps://hdl.handle.net/11499/6624-
dc.description.abstractIn this research, performed on academic staff in the UK, e-mail usage level of bales is determined and indications are achieved about the path to follow in e-mail marketing. In the first part of the applicability of e-mail marketing is analyzed by using the levels of the AIDA model (Attention, Interest, Desire, Action). After, the discrepancies between the results of this research and the indications of analogical study performed in Turkey were determined.en_US
dc.language.isoenen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectAcademic staffen_US
dc.subjectE-mail marketingen_US
dc.subjectInternet marketingen_US
dc.subjectTurkeyen_US
dc.subjectUKen_US
dc.subjectMarketing ISen_US
dc.subjectUsage levelen_US
dc.subjectInformation systemsen_US
dc.subjectMarketingen_US
dc.subjectElectronic mailen_US
dc.titleApplicability of e-mail marketing on academic staff in the UK in comparison with Turkeyen_US
dc.typeConference Objecten_US
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.identifier.scopus2-s2.0-84857755723en_US
dc.ownerPamukkale University-
item.grantfulltextnone-
item.fulltextNo Fulltext-
item.cerifentitytypePublications-
item.openairetypeConference Object-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.languageiso639-1en-
crisitem.author.dept08.01. Management Information Systems-
Appears in Collections:İktisadi ve İdari Bilimler Fakültesi Koleksiyonu
Scopus İndeksli Yayınlar Koleksiyonu / Scopus Indexed Publications Collection
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