Vision, creativity, strategic innovation, and transformational leadership

Abstract

Vision and creativity are concepts that are often used interchangeably in today's business world. A vision for the future is vitally important for contemporary business firms, establishing a strategic horizon against which short- and longterm organizational goals and objectives can be measured. Creativity may simply be defined as using the imagination in designing and actualizing organizational production. The institutionalization of creativity, or creativity management, is becoming ever more possible as the nature of innovativeness is better understood. Institutionalizing creativity involves deliberate modification of organizational culture in orientation toward the future, consistent with organizational vision as well as mission, as well as leadership and entrepreneurship. The present research proposes an integrative theoretical framework that takes these various subjects into consideration. © Abdullah Karaman, Sebahat Bayrak Kök, Selcuk Burak Hasiloglu, Mario Rivera, 2008.