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Acıpayam Meslek Yüksekokulu Koleksiyonu

Permanent URI for this collectionhttps://hdl.handle.net/11499/46010

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Start date: 2020Institution Author: search.filters.institutionAuthor.Ergün, Hüsnü (59811320700)

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  • Article
    Digital Transformation and the Evolution of Professional Identity: A Qualitative Study on the Perceptions of Office Management and Secretarial Students
    (Wiley, 2026-01) Ergun; Husnu; Ergün, Hüsnü
    To date, understanding the future of the office management and secretarial profession, which is rapidly changing under the influence of technology, has consistently been approached through sector-based analyses. This study, however, shifts the perspective to focus on the hearts and minds of the young people preparing for this journey. Using a qualitative approach, the research is aimed at identifying the perceptions of participants by investigating whether they view this digital transformation as a threat or an opportunity and how it affects their career aspirations and professional identities. The participants are students at the department of office management and secretarial studies within a vocational school of a state university. Interviews with a total of 22 participants were analyzed under the themes of productivity and business processes, job security and professional transformation, remote work experience, cybersecurity concerns, and socioethical impacts. The findings indicate that while digital tools (e.g., ERP, cloud systems) increase operational efficiency, digital adaptation requires time. Artificial intelligence and automation are leading to the evolution of traditional roles into titles such as digital assistant coordinator, making proficiency in digital work management tools a necessity. Although remote work initially posed social and technical challenges, productivity was maintained through digital discipline. While cyber risks like data breaches necessitate proactive measures, ethical and social issues have been highlighted, such as the impact of human-machine interaction, the erosion of social bonds, and clients ' need for human contact. The research underscores that digitalization is intertwined with technological, pedagogical, and social dynamics. It is recommended that educational programs be updated to include data analytics, ethical sensitivity, and strategic skills. By examining professional transformation from the student perspective, this study fills a gap in the literature; for future research, the inclusion of quantitative methods and the involvement of industry stakeholders is recommended.