Please use this identifier to cite or link to this item: https://hdl.handle.net/11499/2892
Title: Denizli tekstil sektöründe ihracat teşviklerinin pazarlama faaliyetlerine etkileri
Other Titles: Effects of export incentives on the marketing activities in the textile sector in Denizli
Authors: Turgut, Ersin İbrahim
Advisors: Süleyman Barutçuı
Keywords: Pazarlama faaliyetleri
Tekstil sektörü
İhracat Teşvikleri
Export incentives
Marketing activities
Textile sector
Abstract: Bu tezde, Denizli tekstil sektöründeki ihracatç* firmalar*n, pazarlama faaliyetlerinde ihracat te/viklerinden nas*l ve ne kadar yararland*klar*, yapt*klar* ihracatlar ile ihracat te/viklerinin aras*nda nas*l bir ili/ki oldu3u tart*/*lmaktad*r. Tez, dört bölümden olu/maktad*r. Birinci bölümde uluslar aras* pazarlama ve uluslar aras* pazarlama stratejileri, ikinci bölümde Türkiye'de ihracat ve te/vik politikalar*, üçüncü bölümde ise Dünya'da ve Türkiye'de uygulanan te/vik tedbirleri konular*na de3inilmi/tir. Dördüncü bölümde ise ihracat te/viklerinin Denizli tekstil sektöründe ihracatç* firmalar*n pazarlama faaliyetlerine etkisi ile ilgili ara/t*rma ele al*nm*/t*r. ihracatç* firmalar aras*nda yap*lan ara/t*rmada, ihracatç*lar*n baz* te/vikleri kulland*klar* ve bundan yarar gördükleri, baz* te/viklere ilgi göstermedikleri ve bilgi sahibi olmad*klar*, ihracat te/viklerinin kullan*lmas* halinde firmalara yarar sa3lad*3* ancak firmalar*n yeterince ihracat te/viki kullanmad*klar* ortaya ç*km*/t*r. ihracat te/viklerinden yararlanan firmalar*n, ald*klar* te/viklerle daha etkin pazarlama ve sat*/ faaliyetleri gerçekle/tirdikleri ortaya ç*km*/t*r. Anahtar Kelimeler: ihracat te/vikleri, Pazarlama faaliyetleri, Tekstil sektörü
In this thesis, it is discussed how and how much the textile exporting companies in Denizli benefit from export incentives in marketing activities and what kind of relationship is found between their exports and export incentives. The thesis consists of four parts. In the first part international marketing and international marketing strategies, in the second part, exports and incentive policies in Turkey and in the tird part the incentive measures applied both in Turkey and in the world are discussed. n the fourth part, the research about the effect of export incentives on the marketing activities of exporting companies in the textile sector in Denizli has been handled. In the research made amoung the exporting companies has revealed that exporters use some incentives and benefit from them but do not show interest or have no knowledge about some of them. It has emerged that the use of incentives benefit firms but the firms do not adequately use the incentives. It has also revealed that the companies taking advantage of the export incentives have more effective marketing and sales promotion activities. Keywords: Export incentives, Marketing activities, Textile sector
URI: https://hdl.handle.net/11499/2892
Appears in Collections:Tez Koleksiyonu

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