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https://hdl.handle.net/11499/6624| Title: | Applicability of e-mail marketing on academic staff in the UK in comparison with Turkey | Authors: | Haşıloğlu, Selçuk Burak Liu, K. |
Keywords: | Academic staff E-mail marketing Internet marketing Turkey UK Marketing IS Usage level Information systems Marketing Electronic mail |
Abstract: | In this research, performed on academic staff in the UK, e-mail usage level of bales is determined and indications are achieved about the path to follow in e-mail marketing. In the first part of the applicability of e-mail marketing is analyzed by using the levels of the AIDA model (Attention, Interest, Desire, Action). After, the discrepancies between the results of this research and the indications of analogical study performed in Turkey were determined. | URI: | https://hdl.handle.net/11499/6624 | ISBN: | 9781902316697 |
| Appears in Collections: | İktisadi ve İdari Bilimler Fakültesi Koleksiyonu Scopus İndeksli Yayınlar Koleksiyonu / Scopus Indexed Publications Collection |
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